Welcome to the home of Exceedingly Good Cakes!

Since they first appeared all those years ago, Mr Kipling's exceedingly good cakes have won the hearts of the country. Mr Kipling has been creating cakes with the same thought and attention to detail ever since, ensuring he retains his title as number 1 cake brand, one he has held since 1976.

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Our Range

  • Slices Image Slices

    Available in a variety of delicious flavours, all Mr. Kipling Slices are twin packed for freshness.

  • Tarts Image Tarts

    Instantly recognisable, these modern masterpieces are baked to delight us!

  • Small Cakes Image Small Cakes

    These perfectly formed cakes are made to melt-in-the-mouth and brighten up any occasion!

  • Pies Image Pies

    Melt-in-the-mouth pastry, bursting with chunks of real Bramley apple. A classic to the core!

See our full range »

Great Little Ideas

for the Mr Kipling range

  • Mr Kipling's Eton Mess Mr Kipling's Eton Mess Recipe

    Cut up Mr Kipling Viennese Whirls and mix with strawberries, raspberries and whipped cream for a delicious take on an Eton Mess.

  • Fruity Jam Tarts Fruit Tart Recipe

    Decorate Mr Kipling Jam Tarts with squirty cream and chunky fruit pieces for a delicious fruity treat.

  • Lemon Slices Trifle Lemon Slices Trifle Recipe

    When making homemade trifle, cut Mr Kipling Lemon Slices into small cubes for a deliciously zingy sponge base.